A collection of inspirational cards to help you plan your communication campaigns

Communication campaigns are becoming increasingly complex.

Oftentimes a campaign is an intricate system of different messages spanning paid, earned, shared, and owned media. It can contain landing pages, case studies, hero interviews, influencer roundups, and expert posts. And to amplify we can add link building, sponsoring posts, guest posting, adding cta’s in newsletters, and so on.

How do you plan this with a multidisciplinary team? How do you make sure you don’t forget to tick off a box? And how do you keep the overview?

Meet the PESO kit

I’m building a collection of 40+ magnetic inspiration cards to help you plan your PESO communication campaigns.

PESO model

The PESO model, as created by Spin Sucks

What’s next?

The cards in the video above are just examples made with of the shelf materials. The plan is to create a wide variety of inspirational cards that you can use to plan modern communication campaigns.

Before diving deeper though, I’m checking whether people are interested in buying the deck.


PESO kit card

What will be in the PESO kit?

40+ beautiful magnets with examples of communication tools spanning Paid, Earned, Shared, and Owned media.

The front of the magnetic cards will have a recognizable visuals.
The back will have an explanation and practical examples.

These are are the cards I came up with so far:

PESO cards overview

Anything missing?

Let me know on Twitter or add ideas to this Google Spreadsheet.

Want me to develop a PESO kit that you can order? Show it.

Meet the PESO kit. Inspirational magnets to plan communications campaigns together.

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Why am I doing this?

I’m a software builder. Apart from publishing two PRstack books, I don’t have much experience building tangible products.

I’m infatuated with this idea though, and would love to figure out how to produce and ship a PESO kit. My friends at Board of Innovation produce and ship a Business model kit. If they can do it, this should also work.

How can you help?

Help decide which cards will be in the kit.
I already listed 32 communication activities. Which ones are missing?

Add ideas to this Google Spreadsheet.


Update: how my team plans comms campaigns with the PESO kit