My work focusses on helping social organisations to increase their positive impact.
I thrive in the exploratory phase of projects. Diving deep into research, extracting insights, and turning them into tangible products and services.
I'm skilled at directing multidisciplinary teams and collaboratively prototyping solutions, testing them with users, ultimately transforming them into viable, live services.
I founded Soulcenter, a software startup aimed at enhancing the well-being of residents in care homes. Beginning with initial research and culminating in a fully functioning service, helping care homes all over Flanders. Prior to this, I co-founded Prezly, a software startup dedicated to facilitating communication teams.
In 2017, I took a break from fast-paced startup life. I went pro bono as service designer for social organisations for a year. Together we designed, tested and launched new products and services. This experience showed me the true impact of my work in essential domains.
I hold a Master in Communication & Multimedia design. My carreer started with a decade-long stint at prominent communication agencies, where I learned the ropes conceiving and designing multimedia experiences at high pace.
Empathize with users to create effective, user-friendly services.
Include clients and users in the design process to tap into their domain experience.
Use visual facilitation to make workshops more engaging, memorable and shareable.
Identify the most impactful leverage points by getting a systemic understanding of the ecosystem.
Build things people want by testing the riskiest assumptions fast and often.
Ensure solutions are feasible and financially sustainable, with a clear business model.
Favor small, high agency teams for rapid development and iteration of initial versions.