I’m the lead designer of Soulcenter, a digital engagement platform for long-term elderly care, that I founded in 2018.

In 2017 I did a one-year social design sabbatical, during which I helped local non-profits to explore their services. This set me on a journey as a social entrepreneur.

Before that, as the co-founder and creative director of communications software Prezly, I shaped how hundreds of corporate communication teams share stories with the media.

2006: freshly graduated as multimedia designer, I worked in advertising for half a decade. There, I learned the ropes designing websites and crafting communication campaigns in agencies like Saatchi & Saatchi, Boondoggle and Famous.