I travel around the world to inspire communication teams to get things done.
My main areas of interest:
- Workflow modernisation
I present for large groups at conferences or in classrooms and lead practical workshops with a limited amount of people.
Fred was a big hit at Scotland’s first PR festival, #PRFest. He really demonstrated how practitioners can improve workflow to make less mistakes and to improve efficiency in their jobs.
Visually stunning. Warm-hearted PR stories. That’s what to expect when inviting Frederik. Thoroughly enjoyable. A sure-shot. I hope Frederik will keep on inspiring our students in many years to come.Geert Van den Eijnden
Coordinator Public Relations & Spokesmanship, College University – Thomas More – Belgium
Frederik was a guest lecturer in my PR-class at Purdue University. The students loved his presentation. He offered insights in smart communication and user-friendly technology.Trui Moerkerke, instructor Brian Lamb School of Communication, Purdue University.
PR workflow innovation is a hot topic: many practitioners are trying to improve how their team works. The main exponent of this is PRstack: a crowd-sourced catalog of over 250 tools, and a community that created 50 practical guides to use these tools. Together with Stephen Waddington I built the PRstack website and published 2 PRstack books. A third instalment is on the way.
The PRstack story and community keeps inspiring PR practitioners to reassess how they work.
The decks that I publish to SlideShare are consistently awarded presentation of the day. They amassed over half a million views so far.
I’m available to show your audience how they can hack their PR workflow.