Storyboarding your user’s journey

Since a few months I’ve been using the storytelling format from Star Wars and The Matrix to explain digital products to my team and to external stakeholders.  Here’s a quick primer on how to draw your own visual user journeys. No drawing skills required.

Are we a good match for a social service design internship?

I want to help organizations that do meaningful work by offering my skills in entrepreneurship and digital service design. My goal is to help non-profits conceive and test new tools that improve their level of service. Do you have a project in mind? I’m looking for one month internships for the end of 2017 and beginning … Continued

Work on what matters: the start of my social sabbatical

It’s time for a reset. To start over and reconnect with the things that really matter to me and to the people around me. It’s been ten years since I graduated. First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies. After … Continued

How we plan comms campaigns with the PESO model

A visual method for brainstorming ideas, organizing them with the PESO model, and tracking progress with kanban Communication professionals are increasingly turning to the PESO model when planning their PR campaigns. The PESO model, as created by Spin Sucks The PESO model, developed by Gini Dietrich, lead blogger at the PR and marketing blog Spin Sucks, … Continued

Agile PR: planning lessons from software teams

What PR teams can learn from software teams that do more work in less time with flexible planning techniques You’ve spent weeks (and a hefty budget) laying the foundation. Every option’s been explored, every potential eventuality analyzed. So why, halfway into the project, do you find yourself behind schedule, under-performing, and over-budget? The problem is … Continued

Boost your brainstorms with this simple geeky method

To produce good content, you must first produce good content ideas. Recently, my team found a geeky approach that gives us a ton of content ideas in record time. Not only is it effective, it’s a lot of fun, and a great way to encourage collaboration and team work.