Author: Frederik Vincx

Systemic sensemaking with generative Ai

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Systemic Design + GPT = Superfast sense making 🚀🧠The first helps you ask the right questions about a system.And the latter brings the answers to your fingertips. This combination makes you a stronger strategic design partner, because you can come preloaded with a strong grasp of the clients’ ecosystems. You can fast track your own … Continued

Picking digital projects with impact

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Execution isn’t everything. Neither is ideas.It’s both. Executing ideas with impact.Here’s a 4 step plan for picking project ideas that are bound to have a positive impact on your organisation.

Paper prototyping digital products

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5 days to conceive and test an app. That’s all the time the youth counseling experts of GO! onderwijs van de Vlaamse Gemeenschap needed.Here’s the simple process we used to design an app in record speed, on the 4th day. In mere hours we:– Explored a wealth of ideas– Got team consensus– Were ready for a user … Continued

Storyboarding your user’s journey

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Since a few months I’ve been using the storytelling format from Star Wars and The Matrix to explain digital products to my team and to external stakeholders.  Here’s a quick primer on how to draw your own visual user journeys. No drawing skills required.

8 sticky note walls to keep our team on track

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While I coached two student teams to build working software last month, during the Open Summer of Code, visitors were surprised to see that we externalized our work so much. Why, as software builders, would you want to use so many sticky notes? Isn’t there an app for that? There are many apps you can … Continued

Are we a good match for a social service design internship?

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I want to help organizations that do meaningful work by offering my skills in entrepreneurship and digital service design. My goal is to help non-profits conceive and test new tools that improve their level of service. Do you have a project in mind? I’m looking for one month internships for the end of 2017 and beginning … Continued

Work on what matters: the start of my social sabbatical

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It’s time for a reset. To start over and reconnect with the things that really matter to me and to the people around me. It’s been ten years since I graduated. First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies. After … Continued

How we plan comms campaigns with the PESO model

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A visual method for brainstorming ideas, organizing them with the PESO model, and tracking progress with kanban Communication professionals are increasingly turning to the PESO model when planning their PR campaigns. The PESO model, as created by Spin Sucks The PESO model, developed by Gini Dietrich, lead blogger at the PR and marketing blog Spin Sucks, … Continued

Agile PR: planning lessons from software teams

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What PR teams can learn from software teams that do more work in less time with flexible planning techniques You’ve spent weeks (and a hefty budget) laying the foundation. Every option’s been explored, every potential eventuality analyzed. So why, halfway into the project, do you find yourself behind schedule, under-performing, and over-budget? The problem is … Continued

Boost your brainstorms with this simple geeky method

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To produce good content, you must first produce good content ideas. Recently, my team found a geeky approach that gives us a ton of content ideas in record time. Not only is it effective, it’s a lot of fun, and a great way to encourage collaboration and team work.