It needed to be done. Nobody had tackled both a guide to tools and advice on how to put them in place. In the past months many PR pros told me that they had a wealth of PR tools at their disposal, yet didn’t see how to get started.
I usually doodle during presentations and meetings. Not because I’m not interested in what’s happening. On the contrary. Making visual summaries helps me retain more of what was said.
An additional benefit of making visual notes of presentations is that afterwards you can share it with others.
So here you go: here are visual summaries (or sketchnotes) of a bunch of Public Relations presentations of the past years.
PR clearly isn’t just media relations anymore. It has become a new world that requires new strategies and tactics dictated by the new connected consumer.
Its become a new world filled with abbreviations like SEO, SEA, SMM, PPC,.. Being able to write a stellar press release doesn’t cut it.
Can you keep up?
To produce good content, you must first produce good content ideas. Recently, my team found a geeky approach that gives us a ton of content ideas in record time.
Not only is it effective, it’s a lot of fun, and a great way to encourage collaboration and team work.